Do you know about Nuru massage, a sensual relaxation method that originated in Japan?
Nuru massage is a treatment that uses thick oil and lotion on the whole body and allows you to enjoy a close contact with the therapist.
It is very popular among foreign visitors to Japan because it combines relaxation and erotic appeal.
In this article, we will explain the origins and characteristics of Nuru massage, as well as the points to enjoy it in an easy-to-understand manner!
We have also picked out recommended shops so that even first-timers can experience it with peace of mind.
If you want to enjoy an authentic Nuru massage in Japan, this is definitely a permanent edition!
Please read to the end.

“Nuru massage” is a type of relaxation service provided in adult entertainment.
It refers to a close contact massage that uses special oils and lotions.
It is a service aimed at relaxing the customer’s mind and body, and is characterized by a unique experience.
We will explain in detail below.
Unlike regular body care, Nuru massage is an erotic massage that emphasizes skin-to-skin contact.
Female therapists use lotion to massage the entire body in a sliding motion, bringing out a relaxing effect.
The word “Nuru” refers to the smoothness of oil and lotion, and this technique is the origin of the name.
The lotion used is also less viscous than regular oil, and often contains ingredients that are gentle on the skin.
The etymology also suggests that this is a treatment that places importance on smoothness.
As the name suggests, it can be said that this massage is characterized by its smoothness and healing.
The basic method of Nuru massage is to use a special lotion and to enhance the relaxing effect by bringing the whole body into close contact.
Therefore, there are several points to note in advance preparation and treatment method.
Specifically, it is performed in the following order.
STEP1. Preparation
Warm up the lotion before the treatment to bring out its smoothness.
It is common to use lotion after warming it up, to avoid stress caused by cold.
↓
STEP2. Treatment
Apply lotion to the whole body, and the female therapist will perform an erotic massage by sliding it with her hands and whole body.
↓
STEP3. Finishing
After the massage, the excess lotion will be wiped off and you will take a shower.
The above flow is the basic flow, but it is not uncommon for some shops to have original treatments.
The softness of the female therapist’s body and the feel of the lotion will combine to make for a sensual time.
The presence or absence of “pull-out” will vary depending on whether it is a sex shop or a men’s beauty salon.
More details will be provided below.
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The erotic elements of Nuru massage are mainly the following two.
・Indirect eroticism obtained visually
・Direct eroticism obtained from the feeling of close contact
Let’s take a closer look at each one.

One of the great attractions of Nuru massage is its visual eroticism.
The lotion applied generously to the female therapist’s skin reflects light and makes the whole body look glossy.
The unique glossiness of this smooth lotion enhances the extraordinary beauty that is different from the usual and creates visual stimulation.
Not only does it accentuate the lines of the body, but the way the lotion flows along with the movements of the treatment is also attractive.
In addition, in an environment with bright lighting or the soft light of candles, the skin shines and gives an even sexier impression.
This visual production should further enhance the sensual atmosphere.
Nuru massage can be said to be the height of eroticism that is “fun to look at” and “fun to experience.”

The style of the therapist using their own body to give a close contact is unique to Nuru massage.
Direct skin-to-skin contact creates a special sense of intimacy.
The therapist’s soft body and smooth lotion come together to provide not only a comfortable sensation but also a sense of security and healing.
The way the therapist uses their whole body to massage you while adhering to your body also gives you a strong sense of eroticism.
The fleshy sensation and close contact that comes from the therapist’s body heat are the best part of Nuru massage.
It goes without saying that you can’t experience this at a regular massage parlor.

You can only get a full-fledged Nuru massage at a Japanese shop!
The reasons for this are explained in detail below.
Kawasaki City, Kanagawa Prefecture, Japan, is said to be the birthplace of Nuru massage.
Kawasaki City is famous as an area with a thriving sex culture.
A variety of services were born and developed one after another. Nuru massage is said to be one of them.
However, there are various theories about where Nuru massage originated, including Okinawa and Tokyo.
In any case, it is undoubtedly recognized both domestically and internationally as a special technique that originated in Japan.
Therefore, it can be said that Nuru massages received at Japanese shops can be trusted in terms of quality and authenticity.
The following four gels are mainly used for Nuru massage in Japan.
| Comparison |
Stickiness | Easiness to remove | Number of stores |
| Oil | ★★★ | ★★★ | ★★★★★ |
| Tororich | ★★★★ | ★★★★ | ★★ |
| Lotion | ★★★★★ | ★★★ | ★ |
| Extreme Liquid | ★★★★★ | ★★★★ | ★★ |
“Oil” is used as a general lubricant in many men’s beauty salons.
It has a lower viscosity than Tororich and lotion.
However, because it is easy to use, it is sold in most stores.
“Tororich” is also a massage oil that is well known in the men’s beauty salon industry.
It has a thick texture that is more similar to lotion than oil. However, it has a lighter texture than lotion.
Although it is not very sticky, you can enjoy a firm and soft feeling.
On the other hand, “Lotion” and “Extreme Liquid” give the impression of love lotion used during play.
Both have a strong viscosity and function as a lubricant.
The downside of lotions is that they are difficult to wash off depending on the product, and some of them remain on the skin even after showering.
On the other hand, extreme liquid is water-soluble, so it is easy to wash off.
Each type has different textures, as well as advantages and disadvantages.
Therefore, it is best to choose the gel that suits you.
Shops where you can enjoy Nuru massage are mainly divided into two types: “men’s esthetics” and “fuzoku”.
The detailed differences are as follows.
Men’s esthetics
– Services that emphasize relaxation are the basis
– Close contact massages are provided for the purpose of healing
Fuzoku
– More sensual elements are added than in men’s esthetics, and you can enjoy a more daring Nuru massage
– You can finish with “hand jobs” or “fellatio”
Although the treatments differ, both are operated in compliance with Japanese law.
If you want to experience a more satisfying Nuru massage, first understand the difference between “men’s esthetics” and “fuzoku”.
Then, choose a shop that suits your needs and preferences and you will have a smooth experience.
Nuru massage is a very sensual service, but penetration is prohibited by law in Japan.
In the Japanese sex industry, the scope of sexual services is strictly regulated by the Entertainment and Amusement Law.
Therefore, in Nuru massages provided at shops, you can enjoy a full-body close-contact massage and sensual touching, but penetration is prohibited.
Be careful, as breaking the rules will be punished by law.
On the other hand, if you enjoy Nuru massage privately with your partner, there are no particular restrictions on penetration.
As long as you understand that Japanese Nuru massages do not include penetration, you can enjoy the service with peace of mind.
As mentioned above, penetration at the shop is strictly prohibited.
Of course, you will be penalized.
In Japan, the scope of sexual services is strictly regulated by the Entertainment and Amusement Law.
If penetration is discovered, there is a high possibility that you will be arrested or penalized.
Even if you are not reported, there are many cases where the rules of the shop set a settlement fee.
When you experience the extraordinary feeling in a foreign land, anyone can easily go wild.
However, it is safe to say that the result will be greater than the loss.
Therefore, you should absolutely avoid penetration in the shop.
If you follow the rules and manners and enjoy the Nuru massage service safely and soundly, it will be a good memory.
We have carefully selected the best sex shops for experiencing Nuru massage!
Please use it to create memories of your trip to Japan.
If you want to enjoy Nuru massage in Shibuya, “The Manna Tokyo Escort” is a must-see.
They will send carefully selected beautiful Japanese therapists to your home or hotel in the 23 wards of Tokyo.
Because it is a dispatch service, it is very convenient for tourists.
Most of the therapists are in their 20s and early 30s, so you can choose from a wide variety of therapists.
There are healthy gals with tanned skin, fair-skinned and glamorous, and Asian beauties.
The essential treatment is a full course of healing, including shiatsu, close-contact oil massage, and rejuvenation massage.
If you want to be healed by a high-level Japanese woman, this shop should be on your list!
Every time the woman’s hands touched my body, I felt like my daily fatigue was melting away.
The treatment was like a custom-made treatment, and it was very special.
You will definitely feel refreshed not only in your body but also in your mind.
It should completely reset the fatigue you have experienced while sightseeing, so why not try it out to regain your energy?
| The Mana Tokyo Escort | |
| Basic fee | 60 minutes 30,000 yen ~ |
| Business hours | 12:00~5:00 the next day |
| Payment methods | Cash, credit card |
| Sexual Relaxation Service (Outcall) | Close contact oil massage | |
If you want to enjoy a greedy set of Nuru massages, the visiting erotic beauty salon “Honke Gohoubi SPA Hiroshima Branch” is the perfect choice!
It seems that the store only employs beautiful big-breasted therapists with E cups or more.
The impression is that the majority of the types of women are in their 30s and are pure, mature, or soothing.
Because it is an affiliated store of a major adult entertainment group, you can rest assured that the service, ease of use, and satisfaction are guaranteed.
Another unique and attractive feature is the body wash service!
Just having every inch of your body washed with plenty of foam is an overwhelming feeling of comfort.
And with the ripe, ripe breasts right in front of you, you can of course be very satisfied visually as well.
In addition, the close contact sensual massage using plenty of oil brings out the softness of the flesh.
If you are a healthy man, you will be blown away in no time.
While you’re sightseeing in Hiroshima, why not try to relax to your heart’s content with a treatment from a beautiful Japanese woman with a glamorous body?
| Honke Gohoubi SPA Hiroshima Branch | |
| Basic Price | 60 minutes 26,400 yen ~ |
| Business hours | 10:00~5:00 the next day |
| Payment method | Cash |
| Sexual Relaxation Service (Outcall) | Big breasts | |
“Hakata Aroma Sentai” is the perfect shop for those who want to feel refreshed while enjoying the culture and cosplay that originated in Japan.
The freshness of the therapists is overwhelming. There are plenty of “cute” women in their early 20s.
Most of the girls are D cup or larger, so it’s also recommended for those who like big breasts.
There is also a lolita-type beauty with a marshmallow bust of H cup, which will surely catch your eye.
You can also enjoy classic cosplay such as nurse, police, maid, cat ears, etc.
There are many young girls, so it is recommended to choose school uniforms.
There is also an option to be totally nude, so you can literally strip them naked by stripping them of their favorite cosplay costume.
You can customize the treatment to make it more intense depending on your preferences, so there are endless ways to enjoy it!
Please come and enjoy a deep experience of Japanese culture with authentic treatment by the beautiful cosplayers at this shop.
| Hakata Aroma Sentai | |
| Basic fee | 60 minutes 25,000 yen ~ |
| Business hours | 00:00~4:00 the next day |
| Payment method | Cash |
| Sexual Relaxation Service (Outcall) | Cosplay | |
Kagoshima’s S Channel has a reputation for having a lineup of “S Channel” beauties.
The main beauties are neat and mature, and even from the photos you can feel the grace, modesty, and politeness that are typical of Japanese women.
Some therapists can speak Korean, so if you are a native Korean speaker, you can feel at ease and comfortable here.
This shop offers high quality therapists and treatments, so you will surely want to come back again and again for the ultimate relaxation and eroticism!
Not only are they good-looking, but the level of their treatments is also overwhelming.
The hospitality and warm aroma oil massage will slowly soothe your tired body.
You will definitely reach a higher level of pleasure.
If you are visiting Kagoshima or want to reset your mind and body, this is a shop you should definitely visit.
| S Channel | |
| Basic fee | 60 minutes 28,000 yen |
| Business hours | 00:00~Irregular time |
| Payment method | Cash, credit card |
| Sexual Relaxation Service (Outcall) | Beautiful women | |
After enjoying the resorts and sightseeing in Okinawa, we recommend blowing away your fatigue with a treatment at “Okinawa Men’s Esthetic es-1 S1”!
The store mainly employs women in their early 20s to early 30s, with a wide variety of styles, from slender to glamorous, cute to beautiful.
Some therapists have a thorough understanding of rejuvenating pressure points, so even those who are not satisfied with ordinary massages will be satisfied.
Not only are the therapists female, but the quality of the treatment is also high.
The foam body wash on the mat and the authentic erotic oil massage are truly a new sensation. Your body and mind will gradually become melted.
You will be particularly blown away by the lymphatic massage around the base of the legs.
You will be entranced by the exquisite hands that pursue the fullest pleasure for men.
The shower time did not seem to be included in the treatment time, so I think I was able to relax to my heart’s content without worrying about time.
Be sure to soothe your tired body at this store before enjoying the rest of your sightseeing!
| Okinawa Men’s Esthetic Salon es-1 S-One | |
| Basic Price | 60 minutes 17,000 yen ~ |
| Business hours | 00:00~6:00 the next day |
| Payment methods | Cash, credit card |
| Sexual Relaxation Service (Outcall) | Low price | |

Here are four points to keep in mind when getting a Nuru massage at a Japanese shop.
If you want to enjoy a Nuru massage, it won’t hurt to keep this in mind. Read on until the end!
As mentioned above, shops that offer Nuru massage can be divided into two types: “men’s esthetics” and “adult entertainment.”
The key to distinguishing them is the atmosphere of the shop and the description of the services.
Specifically, the following descriptions tend to be written on the homepages and portal sites of each shop.
For men’s esthetics
・“We do not provide sexual services”
・“We are not an adult entertainment shop”
・“Our treatments are intended for relaxation” etc.
For adult entertainment
・“Rejuvenation erotic massage”
・“Testicle massage” “Prostate massage”
・“Topless” “All nude” options etc.
If you are unsure of which shop to choose, please refer to the above and make your decision.
However, it is difficult to make a decision based on the price system alone, so please be careful.
If you check the information provided by the shop in detail, you will be able to avoid shops that do not meet your needs.
In fact, the term “Nuru massage” is not common in Japan.
Instead, the term “men’s massage” is widely used.
Therefore, even if you use the name “Nuru massage” in Japan, it may not be understood.
When making a reservation or confirming the service content, it is better to explain the specific treatment content to avoid misunderstandings and make the experience smoother.
Under Japanese law, adult entertainment stores and men’s esthetic salons are strictly prohibited for those under 18 years old.
Based on this rule, each store is required to confirm the age.
Therefore, minors cannot use them.
Just because you are a foreign visitor to Japan does not mean that you will be allowed to use them, so be careful.
In order to avoid unnecessary trouble, it is important to understand the rules in Japan well.
If you are a foreign visitor to Japan and want to enjoy Nuru massage, it is safe to choose a store that has staff who can speak languages other than Japanese.
Naturally, most stores mainly use Japanese, so depending on the staff, communication can be difficult.
Therefore, it is best to choose a store that has a “foreigner welcome” notice on its website, reviews, or portal sites.
You will be able to receive the store’s services more smoothly.
Japan’s proud Nuru massage provides a special experience that relieves the fatigue of everyday life and refreshes the mind and body.
There are endless ways to enjoy it depending on the unique visual and tactile sensations as well as the treatment content of each store.
In addition, with the sophisticated skills of the therapists and the heartfelt service, you are sure to have an unforgettable time!
With the ultimate relaxation that is unique to Japan, you should be able to enjoy a moment of relaxation during your busy days or sightseeing.
Please use this article when choosing a store.